In keeping with a strong commitment to cutting edge technology and marketing programs, Lang Realty is proud to launch Lang Mobile, an exclusive telecommunications program aimed at making searching for a home easy and convenient –all from a web-enabled mobile phone. This special custom mobile strategy was specifically designed for the residential real estate industry. A similar type of service has been used in the automobile industry for almost two years with great success and increased interest in vehicles. Data shows that 37% of people are more likely to engage in a service or product when web-enabled. With this unique mobile program, Home Buyers get instant and effortless mobile access to full property information and photos directly from Lang Realty signs, print ads, flyers and business cards. Buyers can opt-in to receive custom SMS alerts from Lang Realty Agents about available Lang Realty listings and even get custom mobile newsletters covering neighborhood information and real estate trends. Lang Realty agents are able to invite new connections by giving home buyers more opportunities to view property listings on their Web-enabled phones the moment they're most interested. As buyers drive through neighborhoods and encounter Lang Realty signage, Lang Mobile effectively lets them take a peek inside the property without even leaving the car. “We are excited about this technology and its impact on today’s housing market. We strive to provide our sellers and Lang agents with the latest tools.” remarks Scott Agran, President, Lang Realty. Lang Realty listings get more value from their existing traditional advertising as mobile integration transforms static ads into interactive, direct-response mediums. In fact, video walkthroughs and slideshows are also available on buyer's video-enabled phones such as iPhones or Blackberries. Lang Mobile is simple and easy to use. Here’s how it works. Home Buyers access Lang Realty's mobile site complete with all property listings, neighborhood information, contacts, seller and buyer guides and other content by texting LANGREALTY to 48696. A keyword is also assigned to every agent and broker that can be optionally combined with an MLS ID or Street Number. When sending a text message with the keyword, users are redirected to the agents Mobile Homepage or to a specific property listing. Multiple photos, complete property descriptions, maps, and directions are all included. The Mobile Homepage ignites a conversation between the agent and home buyers, allows buyers to contact the agent, view featured listings and share their respective properties searches with the agent. In a nutshell, every mobile Lang Realty listing has: - Complete property information including price, details, amenities - Unlimited photos of the property - Ability to send this listing to a friend (via SMS and email) - Maps and driving directions - Listing agent information - Neighborhood information and additional data Lang Realty is one of South Florida’s top independent residential real estate companies, with over 250 full-time professionals. Lang Realty has five offices within Palm Beach County: Boca West Country Club, West Boca Raton at 9858 Clint Moore Road, East Boca Raton at 4400 N. Federal Highway, Central Boca at 2901 Clint Moore Road, and Palm Beach Gardens at 6271 PGA Blvd. For more information about Lang Realty and agent opportunities, please contact Scott Agran at 561.989.2100 or visit www.langrealty.com.