Despite the present downward spiral across the Real Estate market, Lang Realty has identified the emergence of a new and unique trend. Given the challenges of the existing market, the area’s top Realtor professionals seek brokers that will offer them maximum support and services where they can grow their present businesses and prepare for the future. For the last six months, Lang Realty’s senior management has analyzed data which confirms this new trend, whereby area’s top Realtors are looking for new broker “homes” where they can grow their future businesses. Moreover, the findings indicate that a large number of Realtors see these moves as an opportunity to position themselves through the present conditions and prepare for a healthier market tomorrow. In fact since January 2008, Lang has welcomed 43 new Agents to their already impressive roster.
Lang Realty has a long standing reputation for the development and execution of innovative and cutting edge Real Estate agent based programs and services. The present climate of the market is no exception. These programs attract Agents looking for a “home” where they can grow their business. Lang has initiated a variety of aggressive sales and marketing programs to increase the move of these seasoned Agents to their firm including:
1.) Launch of a new program, Platinum Rewards, a points based incentive program that rewards home buyers and agents with exotic travel, fabulous jewelry, tickets to sold out shows and upscale merchandise
2.) Expansion of international marketing services
3.) Enhanced web based marketing programs
4.) Expanded and increased advertising and marketing presence
5.) Development of unique partnerships with businesses including Bloomingdale’s
Scott Agran, President of Lang Realty feels this type of expansion of marketing is essential. “We feel now is the perfect time to continue to fund our existing marketing support and develop new programs. This is one of the commitments that draws Agents, Buyers and Sellers to seek out Lang Realty and separates us from the competition”. Additionally, Lang believes in providing its Realtors with first class office spaces, pleasant work environments and was recognized in 2008 as a “Best Place to Work” in the South Florida area. Agran also remarks, “In the past 60 days, 16 of the area’s Top Agents have joined the Lang Realty family!”
Lang Realty is one of South Florida’s top independent residential and commercial real estate companies, with over 230 full-time professionals. The mission at Lang Realty is to provide the highest level of service to clients who are looking to buy or sell within Palm Beach County, by partnering with the finest real estate agents in the area. Lang Realty, an industry leader, provides agents with top notch support, including a dedicated administrative staff, up-to-date technology and professional marketing materials. In addition, Lang Realty has formed partnerships with area builders, developments and country club communities. For more information, please contact 561.989.2100 or visit www.langrealty.com .