Just east of Lake Wales, on Highway #60, is a white roadside building with the single word “HONEY” written in five-foot high letters just under the roofline. This is the heart of Florida’s famous citrus groves and the very thought of sweet orange blossom honey draws the motorist into the gravel parking area.  The door is open.  No shopkeeper is in sight.  Inside the small anti-room are jars of clear filtered raw honey neatly arranged on whitewashed shelves.  One-pound jars are marked $5.00 and two-pound jars are marked $9.00.

It’s the honor system: The customer is directed to pay for the goods by placing the proper amount of cash, or a check, in a small slot on the top of a very heavy box, secured to the floor in the middle of the room.  The customer…

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